Thursday, 20 June 2013

Shop Update

I am having so much fun planning for the launch of the new shop! I've been spending a lot of time planning product lines, getting to know the market and working on branding. The branding is my favourite, I love designing the bigger picture and thinking about what I want the experience to be like for customers! 

The process I am going through at the moment looks a little something like this:

>>> First product ideas through notes and sketches. 

>>> Making prototypes and improving them until they are sellable. 

>>> Setting pricing by working out all materials, packaging and labour costs. I am trying to get into the habit of setting an hourly wage for myself per product. It really helps to work out how to sell things at the price they are really worth. 

>>> Pulling together inspiration images into mood boards for branding. 

>>> Working on the design elements (expect a little blog redesign to match very soon!)

Something I am really excited about when I think about opening up is the possibility to do more custom orders. I love making things for people - especially for special occasions - and it's even better when I am making something that will be one of a kind and unique to them. I am getting really excited now, and can't wait to introduce you all to Pointless Pretty Party! 

x Rachel 


  1. sounds soo exciting! and I love the roses, they´re so beautifully made!

  2. I just love messy, creative spaces like that :) it makes me happy just looking at them.

  3. Looks lovely, can't wait to see how it turns out!
    Isabella xo

  4. I love your photos so much! That paper flower is like 'CA-UTE'! XXX

  5. Great workspace! I always enjoy seeing lively, active workspaces! Best of luck with your shop!

  6. Those flowers look wonderful! XX


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